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Your goal as a company is to bring people to action: do you want investors to give you their money and talented people to build your products? Do you want partners to recommend you and users to “use” you? Show him your worth in the most engaging way possible. Don't make people yawn but inspire them. He tells them a story that they can't wait to be a part of and share. Marketing automation software allows you to provide information (or promotional) material to your leads and prospects more effectively. By supporting this tool with a CRM, you can collect data and organize it into a single, high-value database.
Integrating the two systems is key to an aligned marketing and sales strategy. If you're not convinced yet, you will be soon. Let's take a look at some of the reasons why you'd be crazy not to integrate your marketing automation platform and CRM software . The advantages of integrating web designs and development service CRM with marketing automation Here are the benefits that a CRM integration can offer: It helps nurture leads and develop better relationships with customers Collect information on web activities, browsing habits and reactions to marketing activities Rank leads by assigning different scores based on their recorded activities It shortens the sales process by automatically sending the most relevant information. Revitalize dormant leads through email retargeting campaigns Saves time by sending only qualified leads to the sales team Analyze the results in depth, identifying the reasons for success and failure 1. Helps nurture leads and develop better relationships with customers It's no secret that marketing teams control a large part of the buying process. In fact, only 25% of shoppers reveal their interest in a product or service during the early stages of that process. This dynamic leaves marketing with the burden of maintaining the attention of uncertain prospects for an indefinite period of time. |
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