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 | Why should companies invest in e-commerce and digital market |  |
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shinfa628
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The Covid-19 crisis has burst into our lives and caught us all by surprise. It is a difficult situation to which businesses have to adapt, so there is no choice but to reinvent ourselves and invest in the opportunities that digital technologies offer us today .
Citizens are currently confined to their homes, which is why users are accessing their mobile devices or computers more than ever . According to the latest Kantar barometer , 9.6% of Spaniards have bought food and drinks online for the first time in their lives , and 7.1% have bought cosmetics and personal care products. In addition, according to data from Nielsen , the online channel once again grew by double digits between March 16 and 22, specifically 46.4% compared to the same period last year . These figures show, without a doubt, that Covid-19 will generate whatsapp blasting a paradigm shift in our society . In this sense, this situation will cause a before and after in the consumption habits of citizens, both in essential products such as food and in leisure products. Therefore, companies must be clear that today, more than ever, they must invest in digital marketing and e-commerce , since it can be a very helpful tool to be close to consumers and not disappear from the market in these times of crisis. Still not sure why you should do it? In this post we give you some reasons why: The world is more digital than ever If the digital era has already burst onto the scene and taken over a large part of the market, it is even more so in this time of crisis. Depending on what product or service the consumer wants to purchase, today they will have no other option than to turn to online shopping , so there is no doubt that if your company has not done so yet, now is the time to start. 
Strengthens the bond between company and consumer Digital marketing is a perfect tool to get to know potential customers better , as well as their demographic data, tastes, interests or concerns, which can help your company redirect your strategy and focus it on the needs of the user. Furthermore, if you have an e-commerce site, you can take advantage of this moment to build customer loyalty as much as possible, by providing them with solutions to any problems they may have or by offering them discounts or vouchers that they can use later. In short, it is about taking advantage of the moment to get to know your consumers better and thus build customer loyalty as much as possible. Reinvent yourself or die When everything returns to normal, the physical and traditional market will still be standing, but businesses that bet on the digital world will be able to take advantage of this moment to get closer to their potential audience . In addition, if companies make the most of digital marketing, they will manage to stay in the memory or even in the hearts of users, so that when all this is over, they will probably turn to them for having been there at the right time. What happens if your company doesn't take advantage of this moment to boost digital marketing and your competition does? You've probably missed the opportunity to grow your business, so if you want to have a promising future, you have no choice but to reinvent yourself. We are facing a completely extraordinary situation, but at a time when the digital market is essential, companies have no other option than to digitalize and take advantage of this turning point to explore new opportunities. |
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