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Customer retention is a major challenge for many businesses
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It not only helps retain existing customers, but also optimizes long-term profitability. Understanding the different types of retention can help businesses implement more effective strategies to maintain and strengthen their relationships with customers.

Behavioral loyalty
Behavioral loyalty is based on observing consumers' repetitive actions. This form of loyalty is reflected in quantifiable behaviors such as the number of store visits or the volume of purchases made over a given period.

Traditional loyalty programs
Traditional loyalty programs are designed to encourage customers to return regularly by focusing on tangible benefits. These programs often take the form of loyalty cards (virtual or physical) where recurring purchases earn points that can be redeemed for rewards. For example:



A coffee card offering a free drink after ten purchases.
A clothing store program that gives exclusive discounts after multiple cumulative purchases.
Loyalty Points Program by Indies
Loyalty Points Program by Indies


Other actions, such as status programs , allow you to build a more advanced loyalty experience. This is the case, for example, of our client Pulpe de Vie , or of Tranquille Émile as in the visual below.

Tranquille Émile loyalty program
Tranquille Émile customer status loyalty program


To find out everything about the different loyalty programs mobile app development service and their advantages, we have written a special ebook, which you can download by clicking on the banner.

customer loyalty ebook
Recurring payments
Subscriptions or services that are billed regularly encourage behavioral loyalty. Common examples include monthly box subscriptions , streaming services, or apps that require an annual subscription.

Attitudinal loyalty
Attitudinal loyalty focuses on the positive feelings and attitudes a customer has toward a brand. This type of loyalty is based not on frequent transactions, but on affection and emotional connection between the consumer and the company.
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